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2eb10b18fa You can assist by editing it. Decreasing costs of databases: The cost of storing and retrieving names, addresses and information from databases significantly declined. advertise here Join BusinessDictionary.com for FREE! Create a new BusinessDictionary.com account Username Email Password Confirm Password Sign me up for BusinessDictionary Term of the Day emails. Specific concerns may be found on the talk page. Contributions by Nowak & Phelps did not give a sincere definition of IMC, instead they conceptualized the notion of IMC, based on the most fundamental notions of the concept these were; one-voice marketing communications concept (implementing consistency of positioning, message and tone across different communications in order to reach consumers with one voice) (Kitchen, 2014) and secondly; the "integrated marketing communications concept" which pursues both the brand image and behavioral side of the promotional methods, such as; advertising.
This meant creating print advertisements that would be reinforced with radio and television ads, along with guerrilla advertising. The consumer gains the advantage of choice and access to options and information. Process - Activities undertaken as part of delivering the product. Please help improve it or discuss these issues on the talk page. They would employ these strategies through multiple marketing communications. integrated serv. (Learn how and when to remove these template messages) This article contains wording that promotes the subject in a subjective manner without imparting real information. Organisations can gain in-depth knowledge based off consumers and therefore can accommodate the way they approach to fulfil their requirements.